On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler Training is open but operating remotely in accordance with recommendations by WHO and the UK government to do our part to help ‘flatten the curve’ for the NHS . We’re here for you and the community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
Skip to main content
Heart of England | nigeldunand@sandler.com

This website uses cookies to offer you a better browsing experience.

Nigel Dunand

Before you spend even a penny on sales training, it's important you understand why so many sales training initiatives fail.

Close the Sale or Close the file!

Join me at the National Metalforming Centre, on Thursday 5th July, for two workshops in one day! In the morning we'll be working on how you can break the rules and win more business and in the afternoon, the focus is strategic customer care. These events are being held in association with the CBM.

Want to learn how to create winning strategies using the largest global professional networking tool - LinkedIn



You ask your customer service team to make outgoing calls, cross-sell and up-sell along with the expectation of providing higher service levels. But are you preparing them to do these tasks well, or are you setting them up for failure?


Are you responsible for client development and growth?

Many lawyers, bankers, accountants and other professional service providers find themselves increasingly responsible for client development and growth. Yet they also have one of the toughest business development challenges.

What you say after "hello" can make a real difference to the success of a meeting.

Join me at B2B Network Hub at Basepoint Bromsgrove on Tuesday 29th May 2018 at 11:30 to learn how to maximise those first, highly important five minutes of meeting. I'll be presenting alongside Julie Bullock, Centre Manager of B2B Basepoint Bromsgrove.


Most people build their business using their own ‘sales’ system. It consists of commonsense, strong interpersonal skills, professional expertise, enthusiasm and self-belief. This talk explains the prospect’s system for buying, and suggests how our own system for ‘sales’ can be improved when we first understand the buyer and their system for buying.

Join me to learn how to overcome the symptoms of inadequate systems and processes for both sales and sales management and a weak sales culture.

Gain insights into how you can create a hiring process that will effectively and efficiently guard against bad hires. A “hire slow, and fire fast” process.